And treat your customers like friends
Write copy as if you were talking to your friend
By Alan L Tarr
(aka The MoneyWords Copywriter)
Master Copywriter and Brand Strategist
Author of The 7 Deadly Sins Of Marketing and
Creator of “Write Like A Madman’s Online Marketing Library”
Too many business owners and marketers write in an overly formal or overly salesy manner. Here’s a quick tip on how to write conversational copy and get more readers reading.
People relate to people. That’s why professional copywriters most often try to write copy that’s conversational – as if they’re talking to a friend across the kitchen table. Here’s an easy tip on how to do that and give your websites, advertisements and brochures that personal connection.
Use Present Tense, Second Person
Whenever possible, write in the present tense, second person (the “you” form). It’s just plain easier to read and understand. Compare these two sentences.
- “People will feel like a pampered celebrity on a Sun World Cruise.”
- “You feel like a pampered celebrity on a Sun World Cruise.”
Changing “people” to “you” brings in the more powerful second person. Eliminating “will” takes you out of the uncertain future and into the present.
If you’re not a copywriter, try writing it yourself first and then do yourself a favor…send your copy to a professional copywriter service for a “second opinion”. I promise it will be worth your while.
More Marketing Tips
As a marketing consultant and copywriter, I love sharing my marketing tips, insights and secrets. Interested in learning more valuable stuff that could help improve your marketing life? Go to http://www.writelikeamadman.com
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