Online Marketing Library
Tips, Lists & Templates
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9 “Set Their Minds At Ease” Risk Reducers
When prospects don't know you or have any experience doing business with you, they feel nervous. To calm their anxieties, use these good, proven Risk Reducers for a more sales and happier customers.
The “Cut The Word Count” Test
See if you can shorten these phrases without lessening understanding. This skill will make your readers more likely to take the action you want them to take.
Synch Your Inside Reality $ Outside Perception
Every business has two sides - Inside Reality and Outside Perception. Understanding the difference and making sure the two are in line is crucial.
Caution: False Alarm Headlines
Are your Headlines and Images directly RELEVANT to your product or service? If there's a disconnect you could be losing sales and chasing away your real prospects.
The Differentiation Matrix Template
Use this template as a guide to develop your company's differentiating statements and USPs. Remember, "The first step to greatness is to be different.