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If the success or failure of your business were to ride on one question – this would be it.

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Most marketing people cannot write says ad legend David Ogilvy. Do you want these folks in charge of your marketing message?

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Marketing Is… one of the most misunderstood words in business.

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Using the wrong words or numbers can turn your readers from “on” to “off” in a second.

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"In A Blind, Head-To-Head Taste Test, People Chose Tweedledee Two To One Over Tweedledum.” So what?

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Do you have a business with fewer than 500 employees and less than $50 million in revenue?  If so, may I take a moment to thank you for what you do for our economy and our country.

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Learn the secret of how to maximize your response rate with every marketing piece you create.

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Why understanding the differences between Tactical Marketing and Strategic Marketing will give you a leg up in the race to win the marketing game

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If you want people to read your website, advertisements and brochures – and sales to grow – you must write simple and short.

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Don't get hung up on writing grammatically perfect copy. Get hung up on achieving great results.

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Know Your Audience And Write In Their Language

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I am a professional copywriter. I am not cute. I don’t try to be cute.

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People make buying decisions based on Differences. Don’t be caught flat-footed. Separate your business from your competition. Here’s how…

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Not every marketing piece is perfect the first time around. Here’s a tried and true way of increasing the effectiveness of your messaging.

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Here’s a quick tip on how to write conversational copy and get more readers reading.

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The new “gig” economy is merely a retread idea from the era of specialization.

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Small and mid-size businesses cause themselves all sorts of grief and money by trying to be who they aren't.

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Do you want your ads to win awards, or do you want more sales?

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A follow up phone call can lead to losing a sale if you don't follow this one simple rule.

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Great, usable information helps your customers make good decisions and keeps you in the forefront off their minds.

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Your business card is generally the first marketing piece people get from you. Make it count in more ways than one!

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Your unique Branding Message is the heart of your marketing. When the message is right everything works better and every dollar spent on marketing is more productive.

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Selling via the Internet, through catalogs, or with direct response media? Here are some proven ways to conquer your customer’s “fear of buying” and sell more product!

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Think all forms of advertising are the same…check out this column by a veteran copywriter.

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Small and mid-size businesses cause themselves all sorts of grief and money by trying to be who they aren't.

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Using the wrong words or numbers can turn your readers from “on” to “off” in a second.

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A follow up phone call can lead to losing a sale if you don't follow this one simple rule.

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Finding and fixing this mistake could boost the effectiveness of your marketing and advertising tremendously.

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Marketing is the #1 most mishandled, overlooked, under-funded, and misunderstood part of most entrepreneurial businesses

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You won’t succeed in marketing if your message can’t be easily read and understood.  Take this advice from the World’s Best Copywriters…

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I educate, inform and influence. I am a copywriter.

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Do you have the TIME, TALENT and TEMPERMENT necessary to be your own Copywriter?

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Most websites inadvertently chase prospects into the arms of their competitors. Does yours?

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Small businesses need good Tag Lines as much as billion dollar brands. Here’s a quick tutorial on how to create one for your business.

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If you’re in business, or are planning to start a business, you need a website. If you don’t have one, get one. If you do have one, here’s a check list to make sure it’s doing its job.

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Venture Capitalists agree, the #1 Mistake Of Entrepreneurs is (drum roll please)…

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Develop a powerful and unique message and stick with it.

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Does your website have a valuable free offer? If not, you're missing the boat.

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Radio offers something TV does not. Imagination.

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So, you want to advertise on radio… Terrific! Before you commit one dime to scheduling airtime, there are five things you need to do or know.

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So, you want to advertise on radio… Terrific! Before you commit one dime to scheduling airtime, there are five things you need to do or know.

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We humans credit ourselves with intelligent choice making, but maybe…just maybe, we’re too quick to take the credit.

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Think of something wonderful about your product and how it will improve the lives of your customers and you’ll be a great success.

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What’s in your message is ten times more important than how someone discovers it.

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Never trust anyone you don't understand.

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Doing it up yourself often equals screwing it up yourself!

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"If you can't explain it simply, you don't understand it well enough." A. Einstein

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Sometimes, the best way to sell your product or service is by not seeming to sell your product or service.

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Don’t put your marketing eggs in one basket. It could cost you more than money.

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"Build a better mousetrap and the world will beat a path to your door"? Think again!

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The best 30-Second Copywriting Lesson I ever got.

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"How running too many "Sales" can cost your business time, money and opportunity.

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